Starwood and Sheraton Timeshare and Resort Expansion to Middle East
published on February 5th, 2011 in Middle East Timeshare, Sheraton Timeshare, Starwood Hotel & Resorts, Starwood Middle east tagged Middle East Time share, Sheraton resorts, Sheraton time share, Starwood hotel and resortsStarwood debuted its iconic Sheraton Hotels & Resorts in the Middle East in 1966 and since that time the brand has grown to 16 hotels located in key business and leisure travel destinations throughout the Middle East. Starwood Hotels & Resorts Worldwide, Inc. is strengthening its long established position in the Middle East as one of the leading luxury hotel operators in the region with a portfolio of nearly 50 existing hotels and a pipeline of 25 new hotel/resorts planned through 2015. Luxury and upper-scale timeshare owners and renters of Starwood brands will have all of the Starwood branded hotel-resorts available, and as a result, the Middle East will become the second region, after North America, to operate all nine of Starwood’s world-class brands – St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, and the recently launched Aloft and Element – further reinforcing the company’s commitment to the region. Benefiting from Sheraton’s strong brand awareness, its sister brand, Four Points by Sheraton has six hotels and another five poised to open by end 2013.
Starwood Signs Five New Hotel Deals for the Middle East in the month of January 2011
The new Sheraton Sharjah, due to open in 2013, will mark the debut of Starwood in the emirate. Starwood currently operates 20 hotels in the UAE, more than any other region, and will expand its portfolio with ten new hotels in the country in the next few years.
Roeland Vos, President of Starwood Hotels & Resorts, Europe, Africa & Middle East was quoted as saying, “Starwood is established as the sector leader in the Middle East and we are dedicated to continued growth and expansion in the region. With 25 hotel and resorts set to open in the next few years, this market is integral to our overall growth strategy…we are proud to debut our distinct and compelling brands in so many exciting international business and leisure travel destinations.”
Other luxury brands to note for time share vacation destinations from Starwood are:
St. Regis, in the Middle East with the opening of three St. Regis hotels; one in Doha and two in Abu Dhabi. The company plans to open additional St. Regis hotels in Amman and Dubai in the next three years.
The United Arab Emirates iconic Al Maha Desert Resort & Spa recently joined The Luxury Collection Portfolio. The Luxury Collection currently has three hotels in the region throughout the UAE and in Kuwait and plans to open two additional hotels in Aqaba, Jordan and Ajman, UAE.
W Hotels made its debut in the Middle East in 2009 with the opening of the W Doha in Qatar. The brand has plans to open four more W Hotels in the region by the end 2014 in Abu Dhabi, Dubai, Amman, and Muscat.
Starwood’s new Aloft brand, which offers style, design and high-tech touches at an affordable price, opened in Abu Dhabi in 2009, marking the debut of the brand in the Middle East. The brand will make its entrance into Saudi Arabia in 2013 with the Aloft Riyadh.
Starwood’s newest brand, Element, will soon debut in the buzzing city of Muscat, Oman as part of a trio of Starwood hotels opening in the city. Element is Starwood’s eco-chic hotel brand that blends nature-inspired smart design, inspiring public spaces, and comfortable modern touches.